Strategic Real Estate Advisory

Empowering Saudi Arabia's real estate evolution through strategic, sustainable, and culturally attuned solutions.

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Who We Are

KW Prime

KW Prime is a Riyadh-based strategic real estate advisory under KW Saudi Arabia, part of Keller Williams Realty, the world's largest real estate organization. We combine global reach with a deep, on-the-ground understanding of Saudi Arabia's evolving market to provide integrated advisory, sales, and strategic solutions that go beyond transactions, shaping communities, cities, and destinations that align with the Kingdom's Vision 2030.

Our Foundation

About Us

At KW Prime, we believe that real estate is not merely about land and buildings, it is about shaping environments where people live, work, and connect. Saudi Arabia's real estate landscape is transforming rapidly, driven by the National Vision 2030, socio-economic diversification, and the emergence of new urban typologies. This evolution demands advisory firms with grounded market understanding, cultural awareness, and strategic foresight.

As a strategic real estate advisory under KW Saudi Arabia, we combine global expertise with a profound understanding of Saudi Arabia's transformation to deliver solutions that are innovative, sustainable, and locally relevant.

Modern architecture
Our Principles

Our Philosophy

Vision 2030

Our philosophy centers on creating value with purpose, aligning every project with the social, cultural, economic, and environmental aspirations of the Kingdom. We view every development as a catalyst for progress and a reflection of Saudi Arabia's Vision 2030 ambition.

We believe that the future of real estate advisory lies in the intersection of local intelligence, human-centric design, and strategic sustainability, enabling developments that are both profitable and purposeful.

Our Purpose

Vision & Mission

Vision

To rethink the future of real estate advisory in Saudi Arabia by integrating global best practices with local intelligence, driving sustainable and culturally responsive development.

Mission

To support and enable developers, investors, institutions, and stakeholders through strategic insight, innovative planning, and holistic real estate solutions that enhance community well-being and economic growth.

What We Do

Our Expertise

We partner with clients across the real estate value chain, transforming ideas into impactful developments that resonate with market needs and community aspirations.

01

Strategic Advisory

We provide data-driven insights, feasibility assessments, and development strategies that help our clients navigate Saudi Arabia's dynamic market. From highest-and-best-use studies to long-term portfolio strategies, our advisory framework is rooted in local intelligence and pragmatic vision.

02

Sales & Marketing Strategy

We craft positioning and go-to-market strategies that translate concepts into measurable market traction. Beyond branding, our approach integrates behavioral insights, pricing intelligence, and absorption analysis, connecting projects with the right audience, at the right time.

03

Socio-Cultural & Resilience Advisory

We integrate socio-cultural, environmental, and economic frameworks into every project. Our advisory work ensures that developments are socially cohesive, climate-responsive, and contextually grounded, helping shape places that reflect Saudi identity while meeting global standards of resilience.

04

Investment & Financial Analysis

We support sound decision-making through in-depth financial modeling, sensitivity analysis, and investment benchmarking. Our approach ensures commercial feasibility while aligning with long-term social and economic goals.

05

Digital Strategy

We help developers leverage digital transformation to enhance sales performance, customer engagement, and operational efficiency. We align technology with the developer's strategic roadmap to drive smarter, faster outcomes.

KW Prime Expertise
How We Work

Our Approach | A Holistic Lens

We approach real estate not as a transaction, but as a transformative process that shapes the social, cultural, and economic fabric of the Kingdom.

Socio-Cultural Understanding

Every development begins with a deep respect for local context — we design strategies that celebrate Saudi identity, heritage, and community values, ensuring authenticity and inclusivity in placemaking.

Economic Relevance & Feasibility

We ensure that every initiative is financially sound and market-aligned, creating long-term economic value for stakeholders and supporting the Kingdom's wider diversification agenda.

Environmental Responsibility

Sustainability is integral to our process — from promoting climate-responsive planning to embedding green infrastructure, we aim to build resilient urban futures that endure for generations.

Global Perspective with Local Execution

Through Keller Williams' regional and international network, we combine world-class advisory methodologies with an authentic understanding of local realities — bridging global expertise with Saudi market depth.

Our Work

Our Projects

Our portfolio spans residential, commercial, mixed-use, and tourism developments, as well as strategic planning for large-scale masterplans. We have engaged with ministries, development authorities, and royal commissions to shape developments that balance market viability with human, cultural, and environmental impact.

Our expertise extends from core real estate advisory and market strategy to urban transformation and regeneration initiatives, helping clients reimagine destinations, activate underutilized assets, and deliver projects that define the next wave of Saudi urban development.

Where We Operate

Our Presence

Based in Riyadh, KW Prime operates under KW Saudi Arabia, part of the global Keller Williams network, the world's largest real estate organization by agent count. Our grassroots understanding of Saudi Arabia's evolving market dynamics allows us to respond with nuance and precision, understanding not just where the market is going, but why it is changing.

With access to global insights and local networks, we bring together strategic intelligence, operational agility, and cultural depth to deliver advisory excellence across the Kingdom.

Our Leadership

Team Section

Mohannad Awad

Mohannad Awad

Position
Chairman
KW Prime
Regional Leadership
Regional Operating Principal & CEO
KW Saudi Arabia
Mohamad Rabih Itani
+966 50 641 3473 mohamad.itani@kwsaudiarabia.com LinkedIn

General Manager

Mohamad Rabih Itani

Mohamad Rabih Itani is a seasoned real estate strategist and market growth expert with over 25 years of leadership experience across the Gulf, MENA, and Far East regions. He has a proven track record in business development, strategic planning, and executing high-impact sales and marketing strategies for top-tier real estate firms, public sector entities, and international developers.

Mohamad has held executive roles with renowned organizations including Knight Frank MENA, United Real Estate Company (URC), and Dar Al Arkan. He had also established an award-winning real estate consultancy recognized for its innovation in branded residences and city transformation initiatives. His work spans master-planned communities and public-private partnerships in major cities such as Riyadh, Muscat, and Kuala Lumpur.

Fluent in Arabic, English, and French, Mohamad is also a published thought leader, regularly sharing insights on real estate trends in the Saudi and Gulf markets. He holds an MBA from the Lebanese American University and a Master's in Global Smart Cities Management from the University of Barcelona.

Syed Hamdan

Syed Hamdan

Head of Consulting

Syed is an urban strategist and advisor specializing in development strategies that integrate socio-cultural, economic, and environmental resilience. His experience spans Saudi Arabia, the GCC, India and international markets, where he has contributed to large-scale urban transformation projects.

He has engaged with a wide range of stakeholders across the Kingdom, including Ministries, Royal Commissions, development authorities, major developers, and PIF-backed entities. Syed also made key contributions to developing the Urban Transformation Manual, a national framework guiding the creation of smart, multifunctional, and sustainable public-realm assets.

At KW Prime, Syed leads the Consulting Department, driving the firm's strategic advisory practice with a focus on data-driven and sustainable development. He is fluent in English, Hindi, and Urdu, with working proficiency in Arabic.

syedhamdan@kwsaudiarabia.com LinkedIn Profile
Yasmine Adjar

Yasmine Adjar

Assistant Manager – Sales & Operations

Yasmine Adjar is a results-driven professional with experience in sales coordination, operations, and accounting, recognized for enhancing efficiency and supporting business growth.

Currently an assistant manager – Sales Operations, she manages sales reporting, client databases, and team operations. Previously, she worked as Senior Sales Coordinator at Knight Frank, managing the CRM system, conducting market research and analysis.

Yasmine holds a master's in economics and management and a bachelor's in economics, Management, and Law from University Lumière Lyon 2 (France). She is fluent in English, Arabic, and French, and skilled in workflow optimization, data analysis, billing, and sales strategy development.

yasmine.adjar@kwsaudiarabia.com LinkedIn Profile
Zaid Shreim

Zaid Shreim

Sales Consultant

Zaid Shreim is a real estate professional with international experience spanning Saudi Arabia, the GCC, Europe, and Jordan. He combines a background in law and real estate with hands-on expertise in consulting, client relations, and property investment strategy.

Currently a Sales Consultant at KW Prime, he advises on residential project sales, marketing, and investment strategies. Previously, as a Relationship Manager at DarGlobal, he managed client portfolios across the GCC and contributed to major launches such as the $500 million Trump International Oman project.

Zaid holds an MSc in Real Estate from ESCP Business School and an LLB in Law from Cardiff University. He is fluent in English and Arabic, with basic proficiency in Spanish and French.

zaid.shreim@kwsaudiarabia.com LinkedIn Profile
Hamza Raidan

Hamza Raidan

Sales Consultant

Hamza Raidan is a dedicated real estate professional with over two years of experience in property sales, client consultations, and market analysis.

A graduate in Business Management from Birkbeck, University of London, he combines strong academic foundations in leadership and strategy with practical expertise in valuation, negotiation, and strategic marketing.

Known for his client-focused approach, clear communication, and ability to identify opportunities in competitive markets, Hamza has built lasting relationships based on trust and results. Passionate about real estate as both a people- and property-driven industry, he remains committed to delivering exceptional service.

+966 53 561 7276 hamzaraidan@kwsaudiarabia.com LinkedIn Profile
Regional Leadership

KW Saudi Arabia Regional Team

Haifa Sdiri

Haifa Sdiri

Regional Strategic Functional Head

Abdullah Bakeer

Abdullah Bakeer

Regional Director

Recognition & Partnerships

Engagements and Recognitions

Get In Touch

Contact Us

Ready to transform your real estate vision into reality? Connect with our team of experts.

Let's Connect

We're here to help you shape the future of real estate in Saudi Arabia.

Location
Riyadh, Kingdom of Saudi Arabia
Website
www.kw-prime.com
Email
info@kw-prime.com

Our Team

Mohamad Rabih Itani
General Manager
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